BtoB Marketing Trends from High-Tech Digital Marketing and PR Firm Arketi Group

Arketi Principal Mike Neumeier, APR, discusses the BtoB high-tech PR and digital marketing firm’s third annual Atlanta High-Tech CMO Roundtable, featuring marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged: 1) The newfound convergence of Sales and Marketing to generate leads 2) Social media’s role as a strong supplementary communications channel 3) The importance of relevant and compelling content to fuel lead nurturing initiatives To learn more about the Roundtable’s proceedings, download The Outlook for Business to Business Technology Marketing in 2010 white paper at www.arketi.com